who am i?
Quherencia is an immigrant, woman-owned small business based in Southern California, owned by Brenda Heredia. The shop supplies a variety of handmade items including soy wax candles, beaded jewelry, and stickers. The name behind the shop significantly embodies the sense of belonging among the Latino/a/e identity and immigrant community, while also encouraging embracing one's self and others. Through its products, Quherencia hopes to promote self-discovery, growth, and healing.
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The name of the shop, Quherencia has many meanings. Querencia in Spanish refers to a place where one feels their most authentic self, it is a place where one feels home. The "H" in the middle to represent the word "Here", which creates a sense of belonging within my community. The "Here" can also stand for half of my last name, "Heredia", and within the name the word "Herencia" (Heritage) is also formed, which represents the many identities, experiences (good and bad), and cultural backgrounds that are inherited by our older and younger generations.